Who is this I.T. Company (ITC) who made a very big project with two purpose – one for press release and the other to increase their sales?
This ITC made it look like they are actually helping a worthy cause but the real intention was to create a lot of noise and media mileage – in the hope that it would increase their sales.
This ITC went all out – spent millions of DOLLARS, advertisements in all available media mediums – print, TV, radio and online were made. Executives granting interviews left and right.
To cut the story short, the intention to increase the sales did not happen. Worst, the sales even went down. The problem did not end there, since they spent a lot of money – the promises this ITC made to their partners like the incentives were not delivered because they overspent.
What is the lesson here? If you want to help a cause, just help them – do not have a hidden agenda. If you want to do something to increase your sales, review your efforts, plan it carefully then just execute your marketing programs. Calculate the budget so that made commitments can be honored.
I hope this ITC and the executives involved have learned their lessons – that insincerity does not help a bit. You just spent so much and made a lot of unfulfilled commitments that is why your secret is a secret no more.